It makes us happy to be working with the likes of Bored of Southsea. These guys have been supporting, maintaining and building the UK skate scene for a very long time and we think it’s only right that we tell you about them, as well as the amazing ‘Southsea Bronx Strong Island’ custom signet rings and pins and patches we have made to date! Let’s get to it!
Thriving UK Skate Scene Since The 1970s!
The UK has always had a thriving and progressive skate scene, since the 1970s, proof of this comes from the now world famous skateparks that go by the names of Livingston, Harrow, Slades Farm, Wavertree in Liverpool, Stockwell aka Brixton and Romford (now listed as the Eighth Ancient Wonder of the World – or something like that).
Skate Stores Come And Go
Some last longer than others, some can’t handle the fluctuations of interest. Bored of Southsea have been doing this since 1997, they opened with the simple aim of supporting local skaters and offering alternative products to the city of Portsmouth and the town of Southsea.
Skateboarding has changed a great deal since then, and Bored of Southsea have been there helping to pioneer this change along with many other skateboarding lifestyle shops that have come and gone over the years.
The Birth of A Skate Brand
“With a couple of years under our belt as a physical store, we started to print our own t-shirts working with local artists, and sold them through the store which has always gone down well, and those were the beginnings of our own brand Southsea Bronx Strong Island.”
Partnering Up With BMX + Record Stores
During the early years, Bored of Southsea partnered up with BMX shop Morgan’s and Uncle Al’s record Store. This combination proved to be successful for a new emerging skate store hidden away in Southsea, Portsmouth.
New Beginnings At Albert Road
Around 14 years ago, they moved to Albert Road, with this came their new online store, as well as adding Nike SB, Levi’s and Adidas to their ever growing list of reputable brands. Over the years they have helped to shape and launch skate orientated divisions of Nike, Levi’s and Adidas to critical acclaim, and a little later in these years the same for brands like Palace Skateboards and other up and coming on-trend skate / streetwear brands from the UK, US and throughout Europe. If said brands needed skateboard authenticity, there’s only one place to get it from, and that’s through a reputable skateboard store who have been there since day 1 (aka BoS).
Southsea Bronx Strong Island Brand. Custom Rings, Pins + Patches!
Their Southsea Bronx Strong Island brand has gone, and is going, from strength to strength. Some of their t-shirts have been seen as far away as Peru to Bangkok, not to mention all over the UK, on skateboarders and none skateboarders alike. Their Strong Island brand has done so well they can boast about collaborations with the likes of skateboarding heavyweights such as Carhartt WIP, Spirfire, DVS, Independent Truck Company as well as artist like Richard Sawyer “French”, Fergus Purcell, Justin Poulter, Junior Bruce (I Love Dust), Rob Trigg, John Geany, David Earl Gibson, Mark ‘ Fos’ Foster, and Russell Hardman to name a few!
This is a serious line up! It is evident that Bored of Southsea have been putting in the work over the last 24 years!
Custom Made Signet Rings For Bored Of Southsea Skate Store, UK!
Studio Dais have been working with Bored of Southsea for some time now, and with us having BMX and Skateboarding blood in us, as with every job we do, we are super hyped to see what they require next. One of the latest jobs we pulled out the bag for them was creating their Southsea Bronx Strong Island signet rings.
It’s All In The Details
These babies came out great, they feature their logo (a smiling sun) as the main feature on the face of the stainless steel ring, and as a nice personal touch to commemorate their 24 years of uninterrupted service to the UK and European skate community, we laser engraved “BORED OF SOUTHSEA” on the underside of the ring, as can bee seen in the photographs. The rings came in six different sizes, this was to accommodate men and women, as well as customers as young as 11 years old, to skate granddads pushing on and on. This really is the wide reach BoS has right now being 24 years in the game. Talk about institution!
How Was Your Experience Working with Studio Dais On Your Custom Rings, Pins + Patches?
We asked Bored of Southsea about their experience working with Studio Dais:
“Really positive. There are a lot of companies out there making custom products but with Studio Dais their attention to detail is second to none and the variety of products on offer is amazing, especially the lost wax rings, pins and patches they made for us. We have found the rings made by Studio Dais very much in demand by all of our customers, with them selling out within the hour every time!”
We will settle for that! Thank you! Any last words of wisdom for our readers?
“Think outside the box and constantly offer new things to your customers, like we did. We found the rings were a great addition to our customers’ Strong Island collection and we have never looked back. We will be back soon.”
To Conclude On The Custom Rings, Pins + Patches + This Iconic Skateboarding Heavyweight Brand!
Studio Dais looks forward to many more years of partnership and collaborations working with Bored of Southsea on more custom rings, pins and patches. We do not doubt this established UK skatestore will weather this Covid19 debacle and the uncertainties that physical retailers face in testing times. Don’t forget though, BoS are as strong online via their own website as they are on the high street. Make sure to give them a follow on their socials as well as checking their online store out. Or pop into their store!
We hope you have enjoyed this history of one of the most important skate shops in the UK, it has been and will always be a pleasure working with them.
If you are interested getting some of your own ideas made up, such as the custom rings, pins and patches we have made for BoS, please send us an email or give us a call.
You can contact us HERE!
Skate photos by Paul Scott.
Store Photos by Dave Millard.