Caton Manifesto was founded in 2013 and is the brainchild of Anthony Caton which first began as a platform to create one-off and limited edition, contemporary, bespoke pieces for his discerning client base. Early designs which had a strong focus on utilitarianism, experimentation of silhouettes and engineering of luxury cloth, along with the first capsule collections were integral in establishing the design code and aesthetic of Caton Manifesto, which focuses on the wearer, like a leading character.
Anthony came to us with a brief for a simple yet powerful object which would help him to communicate with his customers in a manner which is in line with the tone of voice, aesthetic and overall vision. He already had a great logo/symbol so it was just a case of transferring that into badge form. His logo is a letter C which appears in the form of stitch, so we had to be careful not to lose that fine detail. Check out our article on how to prepare your file for production.
Who are you and where are you currently based?
I’m Anthony Caton, Creative Director of menswear lifestyle entity Caton Manifesto and founder of AC-PR. I operate between London, UK and Dubai, UAE.
What do I offer that I and proud of?
Through the Caton Manifesto platform I help to create unique personal visual identities for high net worth individuals with limited edition garments crafted with some of the finest fabrics in the world.
How is business in your sector and what are you currently working on that you can’t wait to share?
I’m working simultaneously on the next collection, both mainline and capsule due to be released in 2020 year.
I can’t tell you too much about what other companies are doing in my sector, what I can tell you is that we are committed to a perpetual state of creating value, developing our visual codes and philosophical codes for our clientele, and growing the experiential side of the business.
How was your experience working with Studio Dais?
Firstly, the experience that I’ve had working with Studio Dais has been exceptional at every single touchpoint. Everything from the initial quote, mock-ups, and all associated lead times were conveyed in a timely and professional manner with no quibbles.
How have your items from Studio Dais been used to help your business?
Studio Dais helped us to develop a range of limited edition pin badges for our loyal customers, these tokens of appreciation and touch points helped us to convey a sense of community and connection. In our industry brand loyalty is one of the cornerstones of future success, trust and repeat transaction, which is why we are continuously looking for engaging solutions to meet our customer relationship management requirements.