Skateboarding collective MASHLIFE who are based in Huddersfield wanted a high quality badge solution whilst keeping costs low, the aim was to sell at skate events and via their own pop up stores. We opted for a soft enamel pin badge and we think it came out perfect! It’s a nice little nod towards the band Misfits, with their name inscribed below the Crimson Ghost mask!
We asked them a few questions on their experience with us!
Who are you and where are you currently based?
My name is Kieran McDonnell and I’m currently living in Cumbria after years of living in good old Huddersfield.
What company / brand do you run and what do you offer that you are proud of?
I don’t run it but its called Mashlife, it’s a joint effort through a group of skaters that all come from the lovley town of Huddersfield. I’d say the proud thing about what we do is it’s off of our own backs and we just do what we want.
How is business in your sector and what are you currently working on that you can’t wait to share?
Skateboarding is in a weird stage right now, especially with the olympics coming up, although it is on the rise, more and more skater owned shops are closing every month as people would rather buy online at bigger chain stores. We need to start looking at getting behind our local scenes for sure, but yeah as for new stuff, I have a brain that runs at 100 mph so I have ideas constantly! A few side line projects and some more Mashlife stuff. I’ve just purchased a laser engraver so im keen to start making little kid cruiser decks as I just made one for my little girl who is two years old.
How have your items from Studio Dais been used to help your business?
Studio Dais has helped spread the love of mashlife to London, Manchester, Nottingham, Blackpool and even as far as Copenhagen and Sweden. So yeah people can rep the badge and other people seeing that badge helps the following of the skate crew from Huddersfield a little bit.
Any wise words of wisdom to pass on to our readers?
Support local even if its your mates playing a gig, don’t ask to get in for free! Pay in and support them, it goes the same with artists or indi shops, we need to look after our own. These big chain buisness types will always be around and will always have enough money to keep comfy, so dig deep and support your local skateshop / coffee shop / independent clothes shop! Oh and recycle!
All photography Tim Smith.