Custom Enamel Pin Badges are a fun and creative way for brands to promote themselves, create exciting merchandise and swag, and connect with their customers. With full color printing and a wide range of shapes and finishes, the design possibilities are endless. Here we’ll explore some of the most creative ways big and small brands alike are using custom enamel pins for marketing, events, employee gifts, and more.
Using Pins as Brand Ambassadors
One of the best ways to spread brand awareness is by creating custom enamel pin badges that customers will be proud to wear and show off.
Many brands create special edition custom enamel pins to give away at conferences, trade shows, and other events. The pins serve as great conversation starters and make the brand memorable. For example, Slack created unique enamel pins for their events in 2019 that were in high demand.
Some brands like VANS sell their custom lapel pins in their online stores or brick and mortar shops as a way to generate revenue while promoting their logo and designs. Boutique fitness companies like SoulCycle and ClassPass have created lineups of branded pins and other accessories that loyal customers love to collect and display.
Custom enamel pins can also be used to reward top customers and brand advocates. Airbnb sends loyal hosts limited edition map pins each year to recognize their contributions. The exclusive pins have become coveted items among the host community.
Employees appreciate custom lapel pins that foster team spirit and demonstrate company pride. Many startups order bulk quantities of branded pins to give to their staff. Pinterest handed out unique enamel pins as staff badges at their global offices.
Using Pins to Commemorate Events
Special events and initiatives are prime opportunities for custom branded pins.
Each year at Apple’s Worldwide Developers Conference, they design a new enamel pin to commemorate the event and year. Attendees eager to collect each annual pin proudly display badges from years past. Other major conferences like E3 and Comic Con have also issued commemorative pins.
To generate buzz and hype around new product launches, brands will create themed pins. When Disney+ launched, they gave away free pins themed after the streaming service’s most popular shows. Limited edition pins can build excitement and act as marketing for launches.
Cross-promotional partnerships are also celebrated with co-branded pins. When Pixar Fest took place at Disneyland in 2018, an exclusive enamel pin featuring the Pixar ball and Mickey Mouse was sold at the parks. The pins highlighted the creative collaboration.
Special anniversary pins are a great memento. For their 50th anniversary, Vans created a limited edition pin capsule. The set featured classic Vans logos and designs from the past five decades. Anniversary pins make great gifts for loyal customers.
Using Pins to Showcase Creativity
Enamel pins let brands showcase creative designs that capture their unique style and personality.
Some brands partner with popular artists and illustrators to create one-of-a-kind collections. Adidas has worked with designers like Eric Haze, Jonboy and Mega Yacht to develop custom pins featuring their signature aesthetics along with Adidas logos and themes.
Entertainment brands leverage their most iconic characters by making pins sporting their images. Disney releases thousands of character pins each year featuring everyone from Mickey Mouse to Baby Yoda. Pixar, Sanrio, and other brands with beloved characters also sell high volumes of pins with their franchises.
Enamel pins that celebrate hometown pride and famous landmarks are popular in destination cities like New York and Nashville. Local businesses collaborate to create city themed pins for locals and tourists alike. Subway even offered limited edition pins featuring different sandwiches to tap into NYC pride.
To demonstrate their values and what issues matter to them, brands are creating custom enamel pins that raise awareness for causes and nonprofits. Companies like Chobani, West Elm, and Wildfang have designed limited edition pride pins with proceeds benefiting LGBTQ+ organizations.
Unique Uses for Custom Pins
Beyond apparel and bags, creative brands have found other unique uses for enamel pins in their marketing and operations.
Awards & Honors
Instead of traditional plaques or trophies, some brands present custom pins as awards. Pandora Jewelry has designed annual jeweler excellence pins to honor top performing retail partners. Coca-Cola also has special recognition pins for outstanding delivery professionals and vendors.
At branded pop-up events and experiences, Custom Enamel Pin Badges are given out to attendees as souvenirs. Red Bull often produces energetic enamel pins to hand out at their action sports events and university campus promotions.
In an effort to make unboxing more fun, brands will include custom pins in their packaging. Subscription boxes like FabFitFun and book clubs like Book of the Month contain bonus branded pins based on that month’s theme or featured read.
Collectible Custom Enamel Pin Badges help drive consumer engagement. Crocs produces limited releases of their iconic clog pins for fans to hunt and collect. Craft beer brands also create sought after series showcasing signature brews and logos.
The possibilities are endless when it comes to creative ways to leverage custom enamel pins. With detailed designs and high quality materials, pins make great marketing tools as well as fun merchandise and collectibles. Brands of all sizes can develop unique strategies to integrate customized pins into their broader branding and customer experience.
So, What’s Next?
If you are still unsure why you should be considering custom soft enamel pin badges for your next big marketing push, then don’t hesitate to get in touch with us today! We love to discuss creativity and business. It’s in our DNA. If enamel keyrings are not for you, why not consider our soft enamel pins, hard enamel badges, die struck pin badges or enamel coins?
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