Tough decisions were to be made regarding the overall look of the Studio Dais website and we were not leaving no stone unturned. This can be both a problem and an advantage in this day and age, as we strive for faster, more efficient and sadly somewhat ‘safe’ design. We wanted to make micro statements so small no one would quite understand why they liked what they were seeing, the usual culprits like fonts, white space and colour were all taken care of pretty easily, and after careful consideration it was decided we would do something a little different with the product backgrounds, but sticking to the less is more ethos. We quickly realised that there was only one road to take, and that was to the G.F. Smith showroom in London to source some of the finest papers in the land!
The Man Himself
G.F. Smith is one of the oldest and most trusted paper merchants in the world, beginning in 1887 by George Frederick Smith, and his son Thomas Brook Smith, they travelled the world to find the finest paper stocks known to man. They were a passionate duo who built the company values on quality, commitment and people. Fast forward 130 years and here we are, G.F. Smith still reigns supreme, and we have been busy scanning in some of the nicest quality paper to date.
On the Site
If you look around the website you will see we have used Beckett Cambric in Arctic for most of the main product images. What stood out about this particular paper was the fact that it didn’t stand out at all, but it was able to convey a sense of honesty (can paper actually do that?!). It was just a plain old piece of paper, but there was something about it, it allowed our products to speak, but at the same time giving them the all important foundation of which to do so. Perhaps that’s how we see Studio Dais, we are here to let our clients take the glory, we are here to support and facilitate them in any way they need.
We will certainly be looking to use the G.F. Smith paper stocks in our printed material where needed as well as incorporating a few more around the website (not that you will notice them of course).
Do check out G.F. Smith online and in store. We promise you won’t look back!
And lastly, here is the paper we fell in love with.
Get in touch and let’s talk about your next bespoke custom items.