4 Years of Vans Shoes Hard Enamel Pin Badges

A Look Back: The Initial Collaboration with Vans

Four years ago, Studio Dais had the privilege of partnering with Vans, a brand renowned for its unique approach to lifestyle and alternative sports. Our task was to produce a special run of Vans Family hard enamel pins and vinyl stickers to promote their Vans Family App. This app offers personalized content, exclusive products, and members-only experiences, aiming to drive footfall to their London Soho store and strengthen the Vans Family community.

The Vans Lifestyle Brand: A Legacy of Innovation

Hard enamel pins we made for VANS!

Vans is a lifestyle brand like no other. With slogans such as “Tell a friend about Vans” and “Off The Wall,” Vans has consistently defied marketing norms with a philosophy rooted in people, community, experience, and giving back. From skateboarding, BMX, and surfing to music and mountain biking, Vans has been a pillar in fostering vibrant, active communities around the globe.

The Evolution of Cool: A Brief History of Vans

In the world of alternative sports, Vans has played an indispensable role. Founded before the modern skateboarding boom, Vans was there when the Zephyr Team revolutionized the sport at the Del Mar Nationals in 1975. Legends like Tony Alva, Jay Adams, and Stacey Peralta were seen wearing Vans, cementing the brand’s place in skateboarding history. Over the decades, Vans has supported and enabled alternative lifestyles through its products, skateparks, competitions, community events, and charitable endeavors.

Our Work with Vans: Crafting Iconic Hard Enamel Pin Badges

Working with Vans on the production of hard enamel pins and vinyl stickers was an honor for the Studio Dais team. These badges, designed to commemorate Vans’ 50-year heritage, were crafted with the utmost attention to detail. The hard enamel, gold plating, and classic safety pin fastener combined to create a timeless piece that would be cherished by fans and collectors alike.

Vans Family Badge Specifications:

• 30mm in size
• Hard enamel finish
• Gold plated
• Classic safety pin back
• Black and white enamel fill

The choice of hard enamel over soft enamel was deliberate, reflecting the cloisonné style of the early 20th century, which resonated with Vans’ deep-rooted heritage. The inclusion of the iconic black and white checkerboard pattern further emphasized the brand’s legacy.

Vinyl Stickers: Extending the Vans Community

In addition to the enamel pins, Vans also commissioned laminated matt vinyl stickers. These stickers have played a crucial role in building the Vans brand, adorning everything from car bumpers to school lockers. The laminated finish ensures their durability, lasting up to 10 years outdoors and potentially double that indoors.

A Special Surprise: Gold Vinyl Stickers

As a surprise, Studio Dais also produced a limited run of hard enamel pin badges in vinyl sticker form. These 66mm stickers, sized to pay homage to Vans’ founding year, were shared with customers and staff, further embedding the brand’s history and ethos into everyday life.

Four Years On: The Impact of Vans Shoes Hard Enamel Pin Badges

Now, four years later, the impact of these hard enamel pin badges and vinyl stickers is evident. According to Vans’ marketing manager, “The hard enamel pin badges and vinyl stickers have significantly boosted our Vans Family App engagement and store footfall. The response from our community has been overwhelmingly positive.”

These promotional items have not only enhanced brand visibility but have also strengthened the Vans Family community. The badges have become coveted items, featured prominently on bags, jackets, and office mantels, while the stickers continue to spread the Vans message in countless public spaces.

Standing Out in a Competitive Market

In a market dominated by giants like Adidas, Nike, and Puma, Vans has maintained its unique identity. The hard enamel pin badges and vinyl stickers have played a crucial role in differentiating Vans, emphasizing their commitment to community and lifestyle over mere commercial success.

Looking Ahead: Future Collaborations

As we look to the future, Studio Dais is excited about the prospect of continuing our collaboration with Vans. Our commitment to quality and client satisfaction remains unwavering, whether we are producing 50 badges or 5000. We eagerly anticipate more projects that celebrate and promote the vibrant Vans community.

For those interested in creating custom promotional items, no matter the size or complexity, please get in touch with Studio Dais today. We are passionate about delivering exceptional products that make our clients feel valued and cared for. Contact us HERE.

To conclude

Studio Dais HQ

If you are still unsure why you should be considering custom custom woven patches for your next big marketing push, then don’t hesitate to get in touch with us today! We love to discuss creativity and business. It’s in our DNA. If enamel keyrings are not for you, why not consider our woven patches, embroidered patches, soft enamel pins, hard enamel badges, die struck pin badges or enamel coins?

Get in touch today to discuss your next project and join the ranks of our satisfied clients like Vans, who have seen their brand flourish through our collaborative efforts.