We caught up with Benaiah Matheson to ask how his experience with Studio Dais has helped him realise his brand mission, as well as getting to understand his timeless approach to fashion, art and life.
Who are you and where are you currently based?
Bonjour monsieur, eye am Benaiah Matheson & I am based in the Huddersfield quadrant of planet earth.
What company / brand do you run and what do you offer that you are proud of?
Benaiah Matheson / eye offer a branded connection to translating life today via art, fashion and lifestyle products.
How is business in your sector and what are you currently working on that you can’t wait to share?
I don’t know how to answer the 1st part of that question because I’ve never really understood what sector to place myself in. Today I feel connected to the reason I started the brand and being honest to that original feeling/concept seems to be more engaging which was/is the goal/direction.
Regarding exciting news to share; I’ve always tried to be environmentally conscious with the brand, whether that’s using local or UK based services and skills whenever possible but, this area is growing conceptually. Physically what does this is mean? It means manufacturing locally, sourcing more environmentally friendly textiles, being more savvy with textiles in general and playing within those realms. The next collection will enthuse these beliefs and concepts in very literal manor and I’m excited to show the process & vision.
How have your items from studio dais been used to help your business?
Well they haven’t been used yet tbh but they are key to the development of my new collection. The quality and detail is exactly what i was looking for.
Any wise words of wisdom to pass on to our other customers?
BƎ YOU ALWAYS. Hold yourself accountable, remember that we are all fallible and work hard on that reflection.