Custom Made Enamel Pin Badges: A Complete Guide
- 22 May 2025
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Custom made enamel pin badges have become an essential promotional tool for businesses, organisations, and brands looking to make a lasting impression. Whether you’re seeking a unique way to reward staff, launch a new product, or create memorable merchandise for your audience, enamel pin badges offer versatility, durability, and a high perceived value. In this comprehensive guide, we’ll explore everything businesses need to know about custom made enamel pin badges, including types, design options, manufacturing processes, and how to get started.
Why Choose Custom Made Enamel Pin Badges for Your Business?
Backstamping logo and website details on our own hard enamel pins
Enamel pin badges have witnessed a resurgence in popularity across a variety of sectors. From fashion brands and charities to tech start-ups and educational institutions, businesses are recognising the value of these small yet impactful items. Here’s why:
Brand Visibility: Pin badges are worn on clothing, bags, and lanyards, turning every wearer into a brand ambassador.
Cost-Effective Marketing: With low minimum order quantities and affordable unit prices, pin badges provide excellent return on investment.
Versatility: Suitable for staff recognition, event giveaways, retail merchandise, or membership rewards.
Longevity: Unlike flyers or stickers, enamel pin badges are durable and often kept for years, ensuring ongoing brand exposure.
Types of Custom Made Enamel Pin Badges
Hard Vs Soft Enamel Products
When considering custom made enamel pin badges for your business, it’s important to understand the two main types: soft enamel and hard enamel. Each offers distinct benefits and aesthetics.
Soft Enamel Pin Badges
Soft enamel pin badges are crafted by filling recessed areas of a metal base with enamel paint, which sits slightly below the metal lines. This creates a textured, tactile finish where you can feel the metal ridges between the colours. Soft enamel pins are popular for their vibrant colours, detailed designs, and cost-effectiveness.
Benefits of Soft Enamel Pin Badges:
Ideal for intricate designs and bold colours
More affordable than hard enamel
Slightly raised metal edges provide a classic pin badge feel
Suitable for both small and large orders
Hard Enamel Pin Badges
Hard enamel pin badges involve a more intensive manufacturing process. Enamel is added in layers and polished flat, resulting in a smooth, glass-like surface that is extremely durable and resistant to scratches. Hard enamel pins are often chosen for premium branding and corporate gifts.
Benefits of Hard Enamel Pin Badges:
Smooth, polished finish for a premium look
Highly durable and long-lasting
Resistant to scratches and fading
Perfect for professional, high-quality branding
The Design Process: Bringing Your Ideas to Life
The success of your custom made enamel pin badges largely depends on the design. Here’s how to ensure your badges stand out:
1. Define Your Objective
Before you start designing, clarify the purpose of your pin badges. Are they for staff recognition, a product launch, or a limited-edition merchandise drop? Understanding your goal will guide your design choices.
2. Choose the Right Style
Decide between soft and hard enamel based on your budget, desired finish, and intended use. Soft enamel is perfect for vibrant, tactile designs, while hard enamel is best for a sleek, professional look.
3. Create Your Artwork
Work with a professional designer or use a template provided by your manufacturer. Ensure your artwork is clear, with bold lines and defined areas for colour. Remember, small details may be lost in the manufacturing process, so keep designs simple and impactful.
4. Select Finishes and Extras
Enhance your custom made enamel pin badges with various finishes and extras:
Metal Plating: Choose from gold, silver, black nickel, copper, and more.
Backing Options: Standard butterfly clutch, rubber clutch, or deluxe locking backs.
Packaging: Custom backing cards, presentation boxes, or eco-friendly options.
The Manufacturing Process
Understanding how your custom made enamel pin badges are produced helps set realistic expectations and ensures you receive the quality you desire.
Step 1: Mould Creation
A mould is made from your approved design. This mould is used to stamp the metal base of your pin badges.
Step 2: Stamping and Cutting
The metal is stamped and cut to shape, creating the base for your pins.
Step 3: Enamel Filling
For soft enamel, coloured enamel is filled into the recessed areas. For hard enamel, the enamel is layered and polished flat.
Step 4: Baking and Plating
The pins are baked to harden the enamel and then plated with your chosen metal finish.
Step 5: Polishing and Quality Control
Each badge is polished and inspected to ensure it meets your specifications.
Step 6: Attachment and Packaging
The chosen backing is attached, and the badges are packaged as requested.
How to Order Custom Made Enamel Pin Badges
Ordering custom made enamel pin badges is straightforward when you work with an experienced manufacturer. Here’s what to expect:
Initial Enquiry: Share your ideas, artwork, and requirements with us.
Quotation: Receive a detailed quote based on your design, quantity, and finishes.
Artwork Proof: Approve a digital proof or sample before full production begins.
Production: Your badges are manufactured, plated, and finished.
Delivery: Receive your completed pin badges, ready to distribute or sell.
Best Uses for Custom Made Enamel Pin Badges in Business
Custom made enamel pin badges are incredibly versatile. Here are some of the most effective ways businesses use them:
Staff Recognition and Awards
Reward employees for their achievements or years of service with bespoke enamel pin badges. They’re a tangible, lasting reminder of appreciation.
Event Giveaways
Distribute branded pin badges at trade shows, conferences, or product launches. They make memorable, collectable keepsakes that keep your brand top of mind.
Retail Merchandise
Sell custom made enamel pin badges as part of your merchandise range. They’re popular with customers and offer excellent margins.
Membership and Loyalty Schemes
Use enamel pin badges to signify membership or loyalty status, fostering a sense of belonging and exclusivity.
Fundraising and Awareness Campaigns
Charities and non-profits use pin badges to raise funds and awareness. Supporters proudly wear badges, spreading your message far and wide.
Tips for Maximising the Impact of Your Pin Badges
Hard enamel pins we made for VANS!
Keep Designs Simple: Clear, bold designs work best and are more recognisable from a distance.
Use High-Contrast Colours: This ensures your badge stands out and is easy to identify.
Choose Quality Packaging: Presentation matters—custom backing cards or boxes add perceived value.
Plan Ahead: Allow sufficient lead time for design, approval, and production, especially for events or launches.
Why Work with Studio Dais?
Studio Dais is a trusted UK-based supplier of soft enamel pin badges and hard enamel pin badges, serving businesses, organisations, and brands of all sizes. We pride ourselves on delivering high-quality products, clear communication, and reliable lead times. Our experienced team guides you through every step, from initial concept to delivery, ensuring your custom made enamel pin badges meet your exact requirements.
Conclusion
Studio Dais HQ
Custom made enamel pin badges are a powerful tool for businesses looking to enhance brand visibility, reward staff, and engage audiences. By understanding the different types, design options, and manufacturing processes, you can create badges that truly represent your brand and achieve your objectives. Whether you’re looking for vibrant soft enamel pins or premium hard enamel badges, Studio Dais has the expertise and resources to bring your ideas to life.
Ready to start your project or have questions about custom made enamel pin badges? Contact our team today via our contact page and discover how we can help your business stand out with bespoke enamel pin badges.