Don’t Settle for Less – Boring Pens Are So 2024!
- 29 November 2024
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In the modern world of branding and marketing, businesses must stand out to capture attention and leave a lasting impression. While pens and pencils have long been go-to promotional items, they’re no longer the impactful tools they once were. They lack uniqueness, fail to excite, and have become generic and overused. Worse still, the environmental impact of plastic pens is staggering, making them a poor choice for businesses striving for sustainability.
Enter custom enamel pin badges—a sustainable, creative, and eye-catching alternative. In this blog, we’ll explore why enamel pin badges and keyrings are far superior to pens for promoting your business. We’ll examine the pitfalls of pens, the benefits of enamel pin badges, and why making the switch is a step towards a more innovative and eco-conscious future.
Why Custom Logo Pens Are Outdated
Supreme quality hard enamel keychains
Pens and pencils have been a promotional staple for decades, but their effectiveness has waned over time. Businesses looking to stay relevant and innovative should consider moving beyond this tired choice.
1. Lack of Wow Factor
Custom logo pens may have been effective in the past, but they no longer grab attention. Pens are everywhere—offices, schools, homes—making them a predictable and uninspiring choice for promotional products.
The Problem with Pens
- Over-saturation: With billions of pens in circulation, a custom logo pen is unlikely to stand out from the crowd.
- Zero excitement: Unlike more creative products, pens fail to spark curiosity or leave a lasting impression.
- Limited use: Pens are often discarded or forgotten, resulting in minimal brand visibility.
2. Environmental Concerns
The environmental impact of pens is a growing concern. Most are made from plastic, a material notorious for its contribution to pollution and waste. Consider the following:
- Billions of pens are produced annually, most of which are single-use and non-recyclable.
- Plastic pens take centuries to decompose, adding to the global waste crisis.
- Businesses using pens as promotional items risk being perceived as environmentally irresponsible.
Custom Enamel Pin Badges Vs Pens: The Superior Choice
Custom enamel pin badges and keyrings are modern, innovative, and effective tools for branding. They offer benefits that pens simply cannot match, making them the perfect choice for businesses aiming to make an impact.
1. Creativity and Customisation
Custom enamel pin badges provide a level of creativity and customisation that pens cannot achieve. From unique shapes and vibrant colours to intricate designs, pins allow businesses to express their brand identity in exciting ways.
Advantages of Custom Enamel Pins
- Versatility: Create designs that reflect your brand’s personality, values, or special campaigns.
- Durability: Unlike pens, pins are long-lasting and won’t run out of ink.
- Appeal: Enamel pins are collectable items, appealing to customers as keepsakes or accessories.
Case Study: A Craft Beer Brand
A craft beer company opted for enamel pin badges featuring their logo and a vintage beer bottle design. Customers loved the pins, and they became a sought-after collectable, boosting the brand’s visibility and reputation.
2. Eco-Friendly Appeal
Unlike pens, enamel pin badges can be made from sustainable materials such as metal, reducing their environmental impact. Businesses prioritising eco-consciousness can align their branding with their values by choosing enamel pins over plastic pens.
Sustainability in Pins
- Durable materials: Metal pins last longer, reducing waste.
- Minimal plastic: Pins use less or no plastic compared to pens.
- Eco-aligned branding: Customers are more likely to support brands committed to sustainability.
Applications of Enamel Pin Badges and Keyrings
Enamel keyrings for charities!
Custom enamel pin badges and keyrings are versatile promotional tools. They suit a variety of industries and can be used in creative ways to engage customers and boost brand recognition.
1. Event Giveaways
At trade shows, conferences, or festivals, enamel pin badges make excellent giveaways. Unlike pens, they are more likely to be worn or displayed, ensuring continuous brand visibility.
Why Pins Work Better
- Pins are memorable and unique, standing out from other promotional items.
- They foster a sense of exclusivity, encouraging recipients to value and keep them.
- By wearing pins, customers act as brand ambassadors, promoting your business wherever they go.
2. Merchandise for Sale
Pins and keyrings can also be sold as part of a brand’s merchandise. Their collectable nature makes them highly appealing, especially for businesses in creative industries such as fashion, music, or sports.
Case Study: A Music Festival
A music festival created limited-edition enamel pin badges featuring iconic designs from its lineup. Fans purchased the pins as memorabilia, creating an additional revenue stream while promoting the festival long after it ended.
3. Employee Engagement
Enamel pins can be used internally to foster employee engagement and recognition. Award pins for achievements, anniversaries, or milestones to create a positive work culture.
Custom Enamel Pin Badges Vs Pens: A Business-to-Business Perspective
The WOODS COOP soft enamel keychain in pocket!
When choosing promotional products, businesses must consider cost-effectiveness, brand impact, and long-term value. Enamel pin badges surpass pens in all these areas.
1. Cost-Effectiveness
While pens are often cheaper to produce, their short lifespan and lack of impact make them less cost-effective in the long run. Enamel pins, by contrast, offer lasting value.
Cost Breakdown
- Pens: Low production cost, but high wastage due to disposability.
- Pins: Slightly higher initial cost, but greater ROI due to durability and collectability.
2. Brand Perception
Using enamel pin badges signals that your business is innovative, creative, and eco-conscious. Pens, on the other hand, can make a brand appear outdated and disconnected from modern values.
Customer Perception
- Businesses using pins are seen as forward-thinking and unique.
- Customers associate plastic pens with waste and lack of innovation.
3. Longevity
Pens are disposable, often lost or discarded within weeks. Enamel pins are kept for years, providing ongoing brand visibility.
Conclusion
Mixture of different styles. Hard enamel, soft enamel and pvc.
The debate between custom enamel pin badges vs pens is an easy one to settle—pins win in every category. They’re creative, durable, sustainable, and impactful, making them a superior choice for businesses looking to stand out and make a positive impression.
By choosing enamel pin badges and keyrings, your business can align with modern trends, engage customers more effectively, and reduce environmental impact. Don’t settle for less—pens are so 2024. Make the switch to enamel pins and show your audience that your brand is innovative, thoughtful, and ready for the future.
Ready to elevate your promotional strategy? Contact us today to create custom enamel pin badges that truly represent your brand.
Get In Touch!
At Studio Dais, we specialise in designing and producing high-quality enamel pin badges that are tailored to your brand’s unique needs. With our expertise and commitment to excellence, we can help you create enamel pin badges that not only promote your business but also resonate with your target audience. Contact us today to learn more about how we can help you make enamel pin badges an integral part of your marketing strategy.
If you are still unsure why you should be considering enamel pin badges over boring pens for your next big marketing push, then don’t hesitate to get in touch with us today! We love to discuss creativity and business. It’s in our DNA. If custom printed pens are not for you, why not consider our woven patches, embroidered patches, soft enamel pins, hard enamel badges, die struck pin badges or enamel coins?